Author: Molly Zmudka

Social Media Guide

1. Leading up to Push Day, post on your social media channels to let people know what fundraiser you are hosting! Posting on social media builds awareness and excitement.
Example 1: “Hey [school name] students! DECA will be holding a Penny Wars competition on November 9th to benefit the @MDACentralIN. Bring your spare change to support a good cause AND give one of our teachers a pie in the face!”
Example 2: “Want to help @MDACentralIN families live longer and grow stronger? Sign up TODAY for our Teacher vs. Student basketball game taking place on November 9th!”
Example 3: “Did you know that in the last 30 years, DECA chapters across the country have raised over $5 million for the Muscular Dystrophy Association? [school name] DECA is so excited to be part of this partnership. We will be holding a movie night on November 9th for @MDACentralIN and we want you to be there!”
2. On the day of Push Day, post a lot of content on your pages so everyone knows what is going on. Please take pictures of your fundraisers and post them. This should be your big day to let everyone know that you are supporting the MDA.
Example 1: “We are having tons of fun at our Dunk Tank for @MDACentralIN! Remember to stop by the cafeteria between 10:30-1:00 to buy your chances to dunk Principal [name]!”
Example 2: “We have raised $450 so far and we are SO CLOSE to our goal of $600! Help over 1,200 people in Iowa living with muscle disease by buying a candy gram at lunch today!”
3. After Push Day, post your results on your social media. Let everyone know how you did and thank them for their support. Once again, share any pictures you took and have not posted yet.
Example 1: “Thank you to everyone who supported [school name] DECA during our fundraiser for @MDACentralIN! With your help, we were able to raise over $1,000 to support local families living with muscle-disease.”
Example 2: “We are so excited because [school name] DECA was able to raise $1,000 for the @MDACentralIN on November 9th! Thank you to everyone who donated. Your support is helping so many people in Indiana live longer and grow stronger!”

When posting on any social media site, please tag MDA of Indiana so we can see what you are up to!
Facebook: MDA Central Indiana
Instagram: @MDACentralINDY
Hashtag to use: #DECAPushDayforMDA

Other Social Media Tips

When posting on social media, always include an image or video. Visuals will boost your posts and will attract more attention. Use your own images, or the DECA Push Day graphic shown to the left. This graphic was emailed to your chapter advisor and president. If you include your own images, please make sure they are not blurry.

1. When mentioning MDA, please tag us in your posts using @MDAofIndiana or @MDAorg. We want to see them and will share many on our own page.
2. Use the hashtag #DECAPushDay to spread the word about your fundraising event.
3. When sharing event photos, please make sure they are appropriate images.
4. Feel free to share our website (www.mda.org) so people can learn more about the MDA.
5. Share that DECA chapters state-wide have a goal of raising $15,000! Feel free to set your own personal goals to share.
6. Share any information from the Fact Sheet provided in your folder. If you want additional information, contact Kelsey at Kbuettner@mdausa.org